Riley McCartney Associates specializes in consulting, marketing and sales for all sectors and categories of the natural product industry. Keeping current in the areas of industry trends and challenges, we offer up-to-date knowledge to help our clients become pacesetters and game-changers by staying ahead of the curve across
the board.

We are the parent company to natural product brokers, Life of Riley Marketing, reaching some of the country’s most influential consumers in
the cities along the East Coast and beyond. We like to say we represent some of the hottest and coolest natural and specialty products on the market, and if your brand is ready for prime time, Life of Riley Marketing may consider your line
for promotion, presentation and placement
with the retailers and distributors that are the best fit for your products.

We are the creators of the natural industry think tank-style NatPreneur Coaching program and its
business-building consulting arm, NatPreneur Head2Head, developed to support natural product entrepreneurs with all of their needs throughout their journeys from start-up to staple. With years of hands-on experience in all facets of the natural products industry – whether you have a branded finished product or just a great idea – NatPreneur can help you get from “You Are Here” to everywhere else you need to be.

We love natural products! We understand the culture and hear the voice of today’s health-conscious and planet-friendly consumers. Our Natural Brand Creatives professionals offer top-notch creative concepts and communication with our “Earth-Based and Cyber-Spaced”© menu of services, including catchy copy, creative collaterals and great graphics for your websites … newsletters … advertisements … press kits … digital marketing … direct mail … promotional items … and much more. With the right natural product, great design and effective messaging, your brand can inspire and influence.

In response to the needs of our growing industry and the professional challenges that the world today presents, we have designed the exciting new platform, Life of Riley Marketplace, offering a bespoke, curated collection to connect great buyers with great brands, efficiently, effectively and easily. This “New Way of Working is Working” and gives natural brands a comprehensive, convenient and creative way to get in front of the B2B Buyers who can get  them onto the retail shelves and into the hands of some of the most influential consumers in the country.

Today’s health-conscious and planet-friendly consumers told us they needed a place where they can go to discover all categories of high-quality natural brands. Enter DiscoverNaturalProducts.com – our new, innovative, one-of-a-kind B2C promotional platform! Here, they can discover the best natural brands, retailers, eateries and more, laid out in a clean, easy-to navigate-format with a friendly and fun approach, great graphics and compelling copy, as well as links and contact info – all the information they need become your well-informed,
loyal customers!

And, our newest offering, The NatPreneur Suite includes an all-encompassing collection of our best natural industry services designed to meet your brand at its needs and help you achieve your business goals with targeted, customized selections from our Life of Riley Marketing Brokerage … NatPreneur Coaching and Consulting … and Natural Brand Creatives divisions, as well as Brand Showroom promotional presence on our curated
Life of Riley Marketplace B2B Platform and our new Discover Natural Products B2C Platform – the proprietary natural brands consumer promotional educational initiative – to help support all phases of your brand’s journey.