GET FROM “YOU ARE HERE” TO EVERYWHERE ELSE YOU
WANT TO BE WITH THE NEW NATPRENEUR SUITE OF SERVICES

GET FROM “YOU ARE HERE” TO
EVERYWHERE ELSE YOU WANT TO
BE WITH THE NEW NATPRENEUR
SUITE OF SERVICES

The NatPreneur Suite offers an all-encompassing collection of brand-building and business-building
services to meet your brand at its needs and help you achieve your business goals.
Designed for today’s natural product entrepreneurs, The NatPreneur Suite has been expanded to include a targeted
selection of our Life of Riley Marketing “Earth-Based and Cyber-Spaced”© amenities, with a
customized menu of our Natural Brand Creatives promotional services … detailed, in-depth Brand Showroom presence on
both our Life of Riley Marketplace B2B Platform and the new Discover Natural Products B2C Platform
along with expert one-on-one NatPreneur Head 2 Head coaching to support all phases of your brand’s journey.

The NatPreneur Suite offers an all-encompassing collection of brand-building and business-building services to meet your brand at its needs and help you achieve your business goals. Designed for today’s natural product entrepreneurs, the newly expanded NatPreneur suite includes a targeted selection of our Life of Riley Marketing “Earth-Based and Cyber-Spaced”© amenities, with a customized menu of our Brand Creatives promotional services … detailed, in-depth Brand Showroom presence on both our Life of Riley Marketplace B2B Platform and the new Discover Natural Products B2C Platform … along with expert one-on-one NatPreneur Head 2 Head coaching to support all phases of your
brand’s journey.

At Riley McCartney Associates and Life of Riley Marketing, we understand the culture
and hear the voice of today’s health-conscious and planet-friendly consumer!
After all, we’ve been doing this for over 20 years!

At Riley McCartney Associates and
Life of Riley Marketing, we understand
the culture and hear the voice of
today’s health-conscious and
planet-friendly consumer! After all,
we’ve been doing this for over 20 years!

Life of Riley Marketing Natural Products Brokerage Consulting

Life of Riley Marketing Natural
Products Brokerage Consulting

With over 20 years of experience as natural products industry specialists and brokers, Riley McCartney
Associates’ Life of Riley Marketing arm offers expert brand representation and broker management services,
reaching some of the country’s most influential consumers in the cities along the East Coast and beyond.
The new NatPreneur Suite program includes a professional review and overview of your current Natural Products
Brokerage efforts, as well as a tailored consultation designed to assist you in optimizing your sales activities.
If your natural brand is “rep-ready” for “prime time,” Life of Riley Marketing may consider your line for
representation and presentation to the retailers and distributors that are the best fit for your products.

With over 20 years of experience as natural products industry specialists and brokers, Riley McCartney Associates’ Life of Riley Marketing arm offers expert brand representation and broker management services, reaching some of the country’s most influential consumers in the cities along the East Coast and beyond. The new NatPreneur Suite program includes a professional review and overview of your current Natural Products Brokerage efforts, as well as a tailored consultation designed to assist you in optimizing your sales activities. If your natural brand is “rep-ready” for “prime time,” Life of Riley Marketing may consider your line for representation and presentation to the retailers and distributors that are the best fit for your products.

NatPreneur Coaching, Consulting and Connecting

NatPreneur Coaching,
Consulting and Connecting

With The new NatPreneur Suite program, you will also benefit from years of hands-on experience in all facets of
the natural products industry, through our proprietary NatPreneur Coaching, Consulting and Connecting system.
We can consult with you on any number of crucial topics, such as: product development and branding … product
personality, including retail presentation and shelf presence … brand messaging and marketing communications …
exceptional acceptable ingredients … pricing and promotions … how to work with retailers and distributors … how
to find and work with reps … and much more, as well as provide some specialized one-on-one business-building
coaching through our NatPreneur Head2Head consultations.

With The new NatPreneur Suite program, you will also benefit from years of hands-on experience in all facets of the natural products industry, through our proprietary NatPreneur Coaching, Consulting and Connecting system. We can consult with you on any number of crucial topics, such as: product development and branding … product personality, including retail presentation and shelf presence … brand messaging and marketing communications … exceptional acceptable ingredients … pricing and promotions … how to work with retailers and distributors … how to find and work with reps … and much more, as well as provide some specialized one-on-one business-building coaching through our NatPreneur Head2Head consultations.

Natural Brand Creatives NatPreneur Promotional Package

Natural Brand Creatives
NatPreneur Promotional Package

The NatPreneur Suite also provides a customized selection of our Natural Brand Creatives Division’s creative
concepts; brand messaging; promotion, and marketing support services as needed. In conjunction with our Life of
Riley Marketing
and NatPreneur coaching and consulting, we can help you craft the creative communication
concepts and perfect promotional programs that will make the best impact with today’s health-conscious and
planet-friendly consumers. We know your natural products audience and help your audience get to know you with
catchy copy, creative collaterals and great graphics for your websites … newsletters … advertisements … press kits
… digital marketing … direct mail … POP and POS … branded promotional items … and much, much more!

The NatPreneur Suite also provides a customized selection of our Natural Brand Creatives Division’s creative concepts; brand messaging; promotion, and marketing support services as needed. In conjunction with our Life of Riley Marketing and NatPreneur coaching and consulting, we can help you craft the creative communication concepts and perfect promotional programs that will make the best impact with today’s health-conscious and planet-friendly consumers. We know your natural products audience and help your audience get to know you with catchy copy, creative collaterals and great graphics for your websites … newsletters … advertisements … press kits … digital marketing … direct mail … POP and POS … branded promotional items … and much, much more!

Life of Riley Marketplace B2B Platform Showroom

Life of Riley Marketplace
B2B Platform Showroom

Continuing the effort to meet your brand at its needs, your NatPreneur Suite program also includes a bespoke
Brand Showroom listing for you and your brand on our exclusive Life of Riley Marketplace Natural Industry B2B
Platform, offering a carefully curated collection of quality natural brands through our “New Way of Working is
Working!”
initiative for our savvy East Coast retailers! The Marketplace’s Buyers B2B Brand Showcase features a
selection of professionally produced digital presentations in a relaxed virtual environment. This new way of
working really is working and gives natural brands a comprehensive, convenient and creative way to get in front of
the B2B Buyers and into the hands of some of the most influential consumers in the country.

Continuing the effort to meet your brand at its needs, your NatPreneur Suite program also includes a bespoke Brand Showroom listing for you and your brand on our exclusive Life of Riley Marketplace Natural Industry B2B Platform, offering a carefully curated collection of quality natural brands through our “New Way of Working is Working!” initiative for our savvy East Coast retailers! The Marketplace’s Buyers B2B Brand Showcase features a selection of professionally produced digital presentations in a relaxed virtual environment. This new way of working really is working and gives natural brands a comprehensive, convenient and creative way to get in front of the B2B Buyers and into the hands of some of the most influential consumers in the country.

Discover Natural Products B2C Platform Brand Profile

Discover Natural Products
B2C Platform Brand Profile

Your NatPreneur Suite program also includes your customized brand profile on the new, innovative, educational
initiative/one-of-a-kind B2C promotional platform DiscoverNaturalProducts.com, created by the natural industry
veterans at Riley McCartney Associates! Discover Natural Products is an amazing new website where today’s
health-conscious and planet-friendly consumers can go to discover all categories of high quality, innovative natural
brands, retailers, eateries and more. Your brand’s page includes all the information they need about your products,
laid out in a clean and easy-to navigate-format with a friendly and fun approach, great graphics and compelling
copy, as well as links and contact info, so they can discover more and become your well-informed, loyal customers.

Your NatPreneur Suite program also includes your customized brand profile on the new, innovative, educational initiative/one-of-a-kind B2C promotional platform DiscoverNaturalProducts.com, created by the natural industry veterans at Riley McCartney Associates! Discover Natural Products is an amazing new website where today’s health-conscious and planet-friendly consumers can go to discover all categories of high quality, innovative natural brands, retailers, eateries and more. Your brand’s page includes all the information they need about your products, laid out in a clean and easy-to navigate-format with a friendly and fun approach, great graphics and compelling copy, as well as links and contact info, so they can discover more and become your well-informed, loyal customers.

A Suite Deal!
Any additional services available at discounted rates to all NatPreneur Suite clients.

A Suite Deal!
Any additional services
available at discounted rates
to all NatPreneur Suite clients.

THINK OUTSIDE THE BOX

Each and every industry needs to be navigated according to its own standards and structures − within the
tenets and principles of its own particular box. The box that establishes the industry’s parameters, the guidelines.
“The Industry Standard.” The way things are done.

What are the rules? The confines? What’s the scope? What are the restrictions, the limitations? Borders? Boundaries?
What’s the best route to success? The pitfalls leading to failure? How do you get in? How do you get out?”
Think outside the box,” everyone tells you. But how can you get noticed? How can you be different?
How can you see your way out of the box if you don’t know what it looks like?

The natural product industry is no different, and the nuances of this relatively young “industry” and its courses of action apply
to both tried-and-true, steadfast rules of engagement and new ways of doing things that can change at the rate of today’s technology.

How does a new entrepreneur navigate without a guide? Without someone who knows the way things work?
With a NatPreneur Head2Head coaching and consulting package − developed especially for natural product entrepreneurs and
their special sets of concerns − you don’t have to.

GET FROM “YOU ARE HERE”
TO EVERYWHERE ELSE YOU NEED TO BE

Industry veteran Thomas Riley is President of Sales & Marketing Agency Riley McCartney Associates and Natural Product Brokerage
Life of Riley Marketing − and now, Founder of NatPreneur, the new multi-pronged program where natural product entrepreneurs
can get personalized, one-on-one, in-depth help with their business.

Through NatPreneur’s new Head2Head program, Riley and his team − backed by their Natural Consortium of industry experts
from all corners of the natural product world − are accepting a limited number of talented clients
who are ready to take their business to the next level.

Whether you have a branded finished product or just a great idea, Riley’s NatPreneur program can help you get from
“You Are Here” to everywhere else you need to be.

Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas of expertise.
And, if we don’t know, we know who does.

Riley will work Head2Head with you or a designated member of your staff. Sales manager … marketing director … formulators …
graphic designers … social media people … and anyone else who plays an important role in your business.
Don’t have your own team yet? No worries. We’ve got your back.

We can help guide you through best practices for working with industry buyers, brokers and sales reps, service providers,
consumers, and virtually any professionals in the industry.

Know what is expected before you approach anyone or any situation in our industry. What does a store buyer expect from a new brand?
What does a sales rep need from you in order to be successful? How do I work with distributors? Are trade shows important?
Is my category ahead of or behind the curve?

These first steps are not to be taken lightly. Too many failed brands could have been top brands if just a few details had not been
overlooked early on. Through the years we have seen amazing success stories play out, and we have seen epic failures.
Sometimes our advice on what not to do is just as important as our advice on what to do.

We won’t just hit you with a bunch of facts. Once you have a complete understanding of the basics (and even if you are starting out
with some understanding of our industry), we can coach you on specific leads and deals from your wish list or pipeline.
We can help you find and evaluate many of the providers that you will need.
We can even help you set up and manage your sales rep and broker networks.

LET’S PUT OUR HEADS TOGETHER!

Any of our packages can be tailored to your brand’s specific needs. The NatPreneur team is available for hourly consulting and coaching,
as a per-project support resource, or for long-term business-building and management programs.

Call us at 1-855-RILEY-55
for more information.

We love partnering with industry innovators to help close the gap between great brands, savvy retailers and
educated consumers. Interested in our modern, innovative ways to present your products and reach
the right buyers for your brand? Give us a call!

About Us

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