NatPreneur offers consulting and other services for today’s
natural product entrepreneurs, responsible / green
manufacturers, and new natural product marketers …
Artisans … Artists … Inventors … Visionaries …
Trendsetters … Trend Spotters. You know who you are.

Can we talk?
The story behind your product …
It’s important.
You need somebody to help you tell it …
Point you in the right direction.
It’s about doing it right the first time.
How to be real … and realistic.
With NatPreneur, we’re here to
help when you need it …

We employ a multi-pronged approach to getting quality natural brands in front of qualified wholesale and distribution buyers.
From face to face to modern digital methods, we know the right approach for the presentation at hand.

Your business … Our savvy …
Let Riley and his Natural Consortium
network of experts and consultants,
the Life of Riley Street Team,
and monthly Natpreneur guest bloggers
and industry insiders help
guide you with great ideas and advice …
Anytime … Anywhere …

NatPreneur
offers consulting
and other services
for today’s
natural product entrepreneurs,
responsible / green manufacturers,
and new natural product
marketers … Artisans …
Artists … Inventors …
Visionaries … Trendsetters …
Trend Spotters.
You know who you are.

Can we talk?
The story behind
your product …
It’s important.
You need somebody
to help you tell it …
Point you
in the right direction.
It’s about doing it
right the first time.
How to be real
… and realistic.
With NatPreneur,
we’re here to help
when you need it …

We employ a
multi-pronged approach
to getting quality
natural brands
in front of qualified
wholesale and
distribution buyers.

From face to face to
modern digital methods,
we know the
right approach for
the presentation at hand.

Your business …
Our savvy …
Let Riley and his
Natural Consortium
network of
experts and consultants,
the Life of Riley
Street Team,
and monthly Natpreneur
guest bloggers
and industry insiders
help guide you with
great ideas and advice …
Anytime … Anywhere …

THINK OUTSIDE THE BOX

Each and every industry needs to be navigated according to its own standards and structures − within the
tenets and principles of its own particular box. The box that establishes the industry’s parameters, the guidelines.
“The Industry Standard.” The way things are done.

What are the rules? The confines? What’s the scope? What are the restrictions, the limitations? Borders? Boundaries?
What’s the best route to success? The pitfalls leading to failure? How do you get in? How do you get out?”
Think outside the box,” everyone tells you. But how can you get noticed? How can you be different?
How can you see your way out of the box if you don’t know what it looks like?

The natural product industry is no different, and the nuances of this relatively young “industry” and its courses of action apply
to both tried-and-true, steadfast rules of engagement and new ways of doing things that can change at the rate of today’s technology.

How does a new entrepreneur navigate without a guide? Without someone who knows the way things work?
With a NatPreneur Head2Head coaching and consulting package − developed especially for natural product entrepreneurs and
their special sets of concerns − you don’t have to.

GET FROM “YOU ARE HERE”
TO EVERYWHERE ELSE YOU NEED TO BE

Industry veteran Thomas Riley is President of Sales & Marketing Agency Riley McCartney Associates
and Natural Product Brokerage Life of Riley Marketing − and now, Founder of NatPreneur, the new multi-pronged program where
natural product entrepreneurs can get personalized, one-on-one, in-depth help with their business.

Through NatPreneur’s new Head2Head program, Riley and his team − backed by their Natural Consortium of industry experts from all corners of the natural product world − are accepting a limited number of talented clients who are ready to take their business to the next level.

Whether you have a branded finished product or just a great idea, Riley’s NatPreneur program can help you get from
“You Are Here” to everywhere else you need to be.

Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas of expertise.
And, if we don’t know, we know who does.

Riley will work Head2Head with you or a designated member of your staff. Sales manager … marketing director … formulators … graphic designers … social media people … and anyone else who plays an important role in your business. Don’t have your own team yet?
No worries. We’ve got your back.

We can help guide you through best practices for working with industry buyers, brokers and sales reps, service providers, consumers,
and virtually any professionals in the industry.

Know what is expected before you approach anyone or any situation in our industry. What does a store buyer expect from a new brand?
What does a sales rep need from you in order to be successful? How do I work with distributors? Are trade shows important?
Is my category ahead of or behind the curve?

These first steps are not to be taken lightly. Too many failed brands could have been top brands if just a few details had not been overlooked early on.
Through the years we have seen amazing success storiesplay out, and we have seen epic failures.
Sometimes our advice on what not to do is just as important as our advice on what to do.

We won’t just hit you with a bunch of  facts. Once you have a complete understanding of the basics (and even if you are starting out with some understanding of our industry), we can coach you on specific leads and deals from your wish list or pipeline. We can help you find and evaluate many of the providers that you will need. We can even help you set up and manage your sales rep and broker networks.

 LET’S PUT OUR HEADS TOGETHER!

Any of our packages can be tailored to your brand’s specific needs. The NatPreneur team is available for hourly consulting and coaching, as a per-project support resource, or for long-term business-building and management programs.

Call us at 1-855-RILEY-55 for more information.

THINK OUTSIDE THE BOX

Each and every industry needs to be navigated according to its own standards and structures − within the
tenets and principles of its own particular box. The box that establishes the industry’s parameters, the
guidelines. “The Industry Standard.”
The way things are done.

What are the rules? The confines?
What’s the scope?
What are the restrictions,
the limitations? Borders? Boundaries?
What’s the best route to success?
The pitfalls leading to failure?
How do you get in?
How do you get out?
“Think outside the box,”
everyone tells you.
But how can you get noticed?
How can you be different?
How can you see your way out of the box if you don’t know what it looks like?

The natural product industry is no different, and the nuances of this relatively young “industry” and its
courses of action apply to both tried-and-true, steadfast rules of engagement
and new ways of doing things
that can change
at the rate of today’s technology.

How does a new entrepreneur navigate without a guide? Without someone
who knows the way things work?
With a NatPreneur Head2Head
coaching and consulting package −
developed especially for
natural product entrepreneurs and
their special sets of concerns
− you don’t have to.

GET FROM “YOU ARE HERE”
TO EVERYWHERE ELSE YOU NEED TO BE

Industry veteran Thomas Riley is President of Sales & Marketing Agency Riley McCartney Associates
and Natural Product Brokerage Life of Riley Marketing − and now, Founder of NatPreneur, the new multipronged
program where natural product entrepreneurs can get personalized,
one-on-one, in-depth help
with their business.

Through NatPreneur’s new Head2Head program, Riley and his team −
backed by their Natural Consortium of industry experts
from all corners of the
natural product world − are accepting a
limited number of talented clients
who are ready to take their business
to the next level.

Whether you have a branded finished product or just a great idea, Riley’s NatPreneur program can help
you get from “You Are Here” to everywhere else you need to be.

Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas
of expertise. And, if we don’t know, we know who does.

Riley will work Head2Head with you or a designated member of your staff. Sales manager … marketing
director … formulators … graphic designers … social media people … and anyone else who plays an
important role in your business. Don’t have your own team yet? No worries. We’ve got your back.

We can help guide you through best practices for working with industry buyers, brokers and sales reps,
service providers, consumers, and virtually any professionals in the industry.

Know what is expected before you approach anyone or any situation in our industry. What does a store
buyer expect from a new brand? What does a sales rep need from you
in order to be successful?
How do I work with distributors?
Are trade shows important?
Is my category ahead of
or behind the curve?

These first steps are not to be taken lightly. Too many failed brands could have been top brands if just a
few details had not been overlooked early on. Through the years we have seen amazing success stories
play out, and we have seen epic failures. Sometimes our advice on what not to do is just as important as
our advice on what to do.

We won’t just hit you with a bunch of facts. Once you have a complete understanding of the basics (and
even if you are starting out with some understanding of our industry), we can coach you on specific leads
and deals from your wish list or pipeline.
We can help you find and evaluate many
of the providers that you will need.
We can even help you set up and
manage your sales rep
and broker networks.

LET’S PUT OUR HEADS TOGETHER!

Any of our packages can be tailored to your brand’s specific needs.
The NatPreneur team is available for
hourly consulting and coaching,
as a per-project support resource,
or for long-term
business-building
and management programs.

Call us at 1-855-RILEY-55
for more information.