Industry Standard ( Courtesy of Natpreneur.com )

If you have read my blogs before or if you have ever spoken with me about what it takes to get a product to market, then you have heard me use the term industry standard. https://definitions.uslegal.com defines industry standards as: "Industry standards are a set of...

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Don’t Be an Also Ran

Several years ago I was one of the first people to introduce a very well known brand of coconut water to NYC natural food stores. At that time if you told me that you we're considering coming out with a new brand of coconut water, I would have said go for it! I'll...

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