NATURAL BRAND CONSULTING SERVICES

NATURAL BRAND
CONSULTING SERVICES

You only get one chance to make a first impression! And, with NatPreneur Consulting we are here to help
you put your best foot forward right from step one!

With years of hands-on experience in all facets of the natural products industry, we can consult with you on any number of
crucial topics, such as: product development and branding … product personality, including retail presentation and
shelf presence … brand messaging and marketing communications … exceptional acceptable ingredients … pricing
and promotions … how to work with retailers and distributors … how to find and work with reps …
and much more, as well as specialized one-on-one business-building consulting through our
Natpreneur Consulting, Coaching and Connecting program.

Our consultants offer up-to-date knowledge, keeping current in the areas of industry trends and challenges – including
today’s new ways of working – to help our clients become pacesetters and game-changers by
staying ahead of the curve across the board.

You only get one chance to make a first impression! And, we are here to help you put your best foot forward right from step one!

With years of hands-on experience in all
facets of the natural products industry, we can consult with you on any number of crucial topics, such as: product development and branding … product personality, including retail presentation and shelf presence … brand messaging and marketing communications … exceptional acceptable ingredients … pricing and promotions … how to work with retailers and distributors … how to find and work with reps … and much more, as well as specialized one-on-one business-building consulting through our Natpreneur Consulting, Coaching and Connecting program.

Our consultants offer up-to-date knowledge, keeping current in the areas of industry trends and challenges – including today’s new ways of working – to help our clients become pacesetters and game-changers by staying ahead of the curve across the board.

GET FROM "YOU ARE HERE” TO EVERYWHERE ELSE YOU NEED TO BE

Whether you have a branded finished product or just a great idea, NatPreneur
can help you get from “You Are Here” to everywhere else you need to be.

Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas of expertise.
And, if we don’t know, we know who does. We’ll work Head2Head with you or a designated member of your staff.
Sales manager … marketing director … formulators … graphic designers … social media people … and anyone else who plays
an important role in your business. Don’t have your own team yet? No worries. We’ve got your back.

We’ll help guide you through best practices for working with buyers, brokers and sales reps, service providers, consumers,
and virtually any professionals in the industry. These first steps are not to be taken lightly. Too many failed brands
could have been top brands if just a few details had not been overlooked early on.
Through the years we have seen amazing success stories play out, and we have seen epic failures.
Sometimes our advice on what not to do is just as important as our advice on what to do.

Whether you have a branded finished product or
just a great idea, NatPreneur can help you get from
“You Are Here” to everywhere else you need to be.

Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas
of expertise. And, if we don’t know, we know who does. We’ll work Head2Head with you or a designated member of your staff. Sales manager … marketing director … formulators … graphic designers … social media people … and anyone else who plays an important role in your business. Don’t have your own team yet?
No worries. We’ve got your back.

We’ll help guide you through best practices for
working with buyers, brokers and sales reps,
service providers, consumers, and virtually any professionals in the industry.These first steps are
not to be taken lightly. Too many failed brands could have been top brands if just a few details had not been overlooked early on. Through the years we have seen amazing success stories play out, and we have seen
epic failures. Sometimes our advice on what not to do
is just as important as our advice on what to do.

LET’S PUT OUR HEADS TOGETHER!

Are you new to the natural products industry or getting ready to launch your brand? Whether you are in the great idea stage,
the wow-my-product-is-awesome-now-what stage or the I-think-we-need- a-revamp stage … Give us a call to find out
how we can help you and your business! A little time spent with us now can save you a lot later.

Are you new to the natural products industry or getting ready to launch your brand? Whether you are in the great idea stage, the wow-my-product-is-awesome-now-what stage or the I-think-we-need- a-revamp stage … Give us a call to find out how we can help you
and your business!
A little time spent with us now can save you a lot later.

If you are asking yourself questions like these about your current or
in-development brands … you really should be asking us!

● Who is my target market? ● What is my brand message and how do I communicate it?

● What unique attributes does my brand have and how should I convey them? ● What is my “Product Personality”?
● What is my “Story Behind the Product,” and who will care about it?

● What brand collaterals do I need to have in order to effectively market my products? ● Is all of my copy well
written and optimized for B2B and the end consumers I want to reach? ● What is a Sell Sheet and what
information should always be on it?

● Is my product unique enough? ● Is my product truly natural? ● What ingredients are and are not acceptable
in a natural product? ● Are my ingredients trending or waning?

● Should I sell direct-to-store, through distributors or both? ● How do I work with sales reps and / or brokers
to increase their chances of success? ● What stores are right for my brand? ● What is an attractive price
point to consumers of my brand?

● Can my target MSRP be met and still leave room (proper margins) to work with distributors? ● Can my
target MSRP be met and still leave room for attractive promotions? ● Can my target MSRP be met and still
allow my business to turn a profit? ● What kind of margins do the various retailers and distributors expect?

● What other promotions do retailers and distributors expect and do they make sense for my brand?
● What are MCBs? OIs? Case Stacks? Opening Order Deals? And how do they work?
● Are demos still important and how do I make them effective?

● Does my packaging design resonate with the consumers that I need to attract?
● What information must be included on my packaging?

● Will I need a co-packer? Pick & Pack? Warehouse? And how do I choose them?
● What about shipping? Who pays for shipping costs?

● Who is my target market? ● What is my brand message and how do I communicate it?

● What unique attributes does my brand have and how should I convey them? ● What is my
“Product Personality”?
● What is my “Story Behind the Product,” and
who will care about it?

● What brand collaterals do I need to have in order to effectively market my products? ● Is all of my copy well
written and optimized for B2B and the end consumers I want to reach? ● What is a Sell Sheet and what
information should always be on it?

● Is my product unique enough? ● Is my product truly natural? ● What ingredients are and are not acceptable
in a natural product? ● Are my ingredients
trending or waning?

● Should I sell direct-to-store, through distributors or both? ● How do I work with sales reps and / or brokers
to increase their chances of success? ● What stores are right for my brand? ● What is an attractive price
point to consumers of my brand?

● Can my target MSRP be met and still leave room (proper margins) to work with distributors? ● Can my
target MSRP be met and still leave room for attractive promotions? ● Can my target MSRP be met and still
allow my business to turn a profit? ● What kind of margins do the various retailers and distributors expect?

● What other promotions do retailers and distributors expect and do they make sense for my brand?
● What are MCBs? OIs? Case Stacks? Opening Order Deals? And how do they work?
● Are demos still important and how do I
make them effective?

● Does my packaging design resonate with the consumers that I need to attract?
● What information must be included on my packaging?

● Will I need a co-packer? Pick & Pack? Warehouse?
And how do I choose them?
● What about shipping? Who pays for shipping costs?

Ask us … We can help!

Copyright 2006 -2022 - Riley McCartney Associates, Inc.